Muffler Clinic*
Art Direction
Brand Identity
Animation*Self-initiated project
Muffler Clinic is a automotive repair shop located in the heart of St. Louis Park MN. They’ve been serving the local community for many years and noticed a shift in demographics. A lot of their loyal customers have since retired and moved out of the urban area. With a sudden hault in their cash flow, they desperately needed a way to appeal to new customers, especially the younger audience that have moved in around them.
They came to me and asked for tweaks to their current identity... My mission was to freshen up their brand through the use of a bold wordmark, bright colors, witty typography and finally a new mascot “the doc.”