Pohle Creative
Art Direction
Brand Identity
Social Media
Animation
Joe and his business partner Cole approached me and wanted a fresh identity for their long awaited creative venture. They wanted to have their production company at its core feel nature branded, but also still appeal to the modern and contemporary branded clients.
The logo symbolizes natural landscapes and ocean waves through a modern lens. By simplifying into a modern logo it alludes motion, fluidity and timelessness. The relationship between the typeface and the mark not only gives homage to nature, but feels relevant in modern world.